NABC - how to test your idea
The NABC model can help you define your idea and think through what really makes the idea valuable to your potential customers. It is also an excellent tool to use when preparing a presentation, or a pitch. The model was developed at the Stanford Research Institute (SRI). N stands for need, A stands for approach, B stands for benefit, and C stands for competition. If you do it for the first time,
https://www.innovation.lu.se/en/our-services/tips-inspiration/nabc-how-test-your-idea - 2025-05-13